Marketing is based on human behaviour, understanding which helps to create better marketing. My name is Karina, and I am a marketer by profession. Yet, in my heart my interest is to learn and understand the human behaviour. Marketing is one of the active applications of the knowledge about how and why we act and make decisions. My grand goal is to help facilitate the good marketing techniques that can help everyone.

On this website I will be sharing with you my findings and thoughts about human behaviour and marketing ideas, as well as linking the two together.

I also love photography, you can see my photos in the Portfolio! 😉